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Athlete Stories

Cyclist on a road with The Feed helmetRunner on a trail wearing a hydration vestTriathlete in an aero position on a bike, wearing a The Feed aero helmet

Our latest insider scoops

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How Hannah Otto Won the Leadville 100

"I never want to forget the feeling. I feel like I have so much to say about yesterday's win, but I’m also struggling to find the words." Hannah recounts a masterfully executed race at the Leadville 100 to secure the win.

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Hannah Otto | National Championship

The 2022 MTB National Championships were held in the high altitudes of Winter Park, CO. Read about Hannah's experience, how she dealt with the challenges presented, and finding peace when things don't go as expected.

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Welcome to the Team: Chris Froome

7x Grand Tour winner and 4x Tour de France Champion Chris Froome has joined The Feed as both an athlete and an investor. As we worked diligently with him on his comeback from injury, he became so thrilled that he's joining the team to be a resource for product feedback among other roles.

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Hannah Otto | Nove Mesto World Cup

Following a wild weekend in Albstadt, Germany for the second round of the World Cups, Hannah made her way to the Czech Republic for the third. Hannah recaps her weekend at one of the most iconic races of the series for our Athlete Stories section.

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Balancing Motherhood and Profession

Rose Grant is a shining example for motherhood in sport. Her poise, balance, and determination while maintaining the demands of being a professional athlete is inspiring. We are happy to bring you this write-up from none other than Rose.

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Hannah Otto | Albstadt World Cup

"There’s something electric about being at a World Cup. The emotion in the air is palpable." Hannah Otto takes us through her experience at the 2nd round of the World Cup in Albstadt, Germany.

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Alexey Vermeulen | BWR San Diego Gold

"An unforgiving race that gave back." Alexey's victory at the 2022 Belgian Waffle Ride San Diego marks his triumph over a three year grapple with the event. Catch up on his experience and dominance in this race recap!

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Hannah Otto | The Whiskey 50

Known for its infamous fat tire crit, a community buzzing with excitement, and one of the biggest bike-parties of the year, the Whiskey Off-Road is a unique experience. HPT member Hannah Otto recaps her lively race weekend in Prescott, AZ.