Our latest insider scoops
Why Every Pro Athlete Is Obsessed With Olive Oil Right Now
Olive oil is nothing new — in fact, it's been a staple of the healthiest regions on Earth for centuries. Yet, its utility in the sport and performance world is.
A New Bicarb Contender Just Landed
Sodium bicarbonate has become one of endurance sports' most powerful legal performance enhancers, with the IOC itself recognizing it as such. A new UK product called FlyCarb has entered the discussion and is going to be an exciting option for bicarb supplementation.
Top Products Trending in January 2026
One thing that proves a product truly works is the customer. These are the top products of the year so far, backed by data that shows you all are coming back for them again and again. Some are exactly what you'd expect, and a few might surprise you.
What I Heard At The Olympic Trials
Ultra Running sensation and all-around performance expert, David Roche, shares his experience with Maurten's Bicarb System: the revolutionary performance hack making waves at the top of the sport.
5 Weird Supplements That Actually Deliver
The supplement world can be a curious place sometimes. Here are the unusual supplements that have earned their place in athletes' routines through real-world results that go beyond the marketing claims.
How To Get Stronger At 50
There is no denying the struggle when it comes to muscle mass, strength building, and recovery with age. However, this new peptide is rewriting the script and unlocking progress that I thought was impossible.
Too Many Pills: The Supplement Routine That Actually Sticks
We all know what we should be taking isn't complicated, but the problem is consistency. That's why I built Formulas: the daily essentials you actually need, in a format you'll actually use (and benefit from).
The Science-Backed Fix for Post-Training Bloat
All that training and fueling can come with a price tag: bloating. It's not your fault; it's the result of pushing high-carb fueling and stressing our bodies. That is why we are so excited about this product.