FREE SHIPPING
on orders $75 and higher
Delivery TimeShipping Method
3 - 5 business daysFREE Standard Delivery
2 business daysUPS 2nd Day Air
1 business dayUPS Next Day Air Saver

Carriers

ups shipping logousps shipping logofedex shipping logo
✨ FREE SHIPPING on all orders over $75! ✨
Shop Brands
Shop all 175+ brands
Hot Deals
Insider
Login
Create an account
Change country

How to fuel

Cyclist on a road with The Feed helmetRunner on a trail wearing a hydration vestTriathlete in an aero position on a bike, wearing a The Feed aero helmet

Our latest insider scoops

image

Beat the Heat: Our Favorite Summer Hydration

With summer in full swing, staying hydrated is as important as ever. Hydration is a vital aspect of performing in the heat and maintaining the work you want. Here are our favorite options for these toasty summer days.

image

Fuel Like a TDF Champion

As the 2024 Tour de France passes into history, we are looking back at what the champions of this year's race used to fuel. From the intensity of mountain stages to the sheer speed of sprint stages, here is what the jersey holders fueled with.

image

Carbs Vs. Electrolytes

Carbs and Electrolytes are not the same thing. They both play a vital role in performance but are often not consumed in harmony with one another. Here's how to work both into your nutrition plan to ensure you get the most out of your training and racing.

image

Top 5 Fueling Mistakes

If there is one thing you can do to improve your performance on the daily, it is fueling well. This piece from our 2024 Summer Catalog highlights the Top 5 Fueling Mistakes that athletes make –and you can avoid– for better training and racing.

image

How to Fuel Your Longest Summer Rides & Runs

If you have a big ride or event on the calendar, preparation is more than just the training. Ensuring you have a good ride can hinge on your fueling, hydration, and energy management. Here is a template you can use to make sure you check the boxes and have a successful event this summer.

image

2024 TDF: What Do Tour de France Riders Eat While Racing?

The Tour de France is a 21-day feast of adrenaline and exhilaration fueled by the rich flavors of perseverance and determination. In essence, it's a bike race coupled with an eating contest. The Tour de France is one of the most monumental efforts in sports, so what do Tour de France riders eat while racing?

image

Tour de France Nutrition: Then vs Now

The 111th edition of the Tour de France is just around the corner. To kick off our month-long obsession, it’s time to compare the Tour de France nutrition strategies of generations past that were used to fuel the hardest 21 days of racing. Check out how fueling has evolved through the years.

image

Understanding Macros and Micros

In this article, Dr. Dan Plews (Head of Research at PILLAR Performance) helps us break down the differences between Macros and Micros as well as the interplay between the two. In addition, he provides the most simple and effective place we can start to get on track with our micronutrition.