Our latest insider scoops
A Cure for Healthier Hydration
Cure Hydration is a welcomed addition to the world of clean, effective, and accessible hydration – a remedy for anyone seeking a healthier way to rehydrate. Cure Hydration embraces a clean and real ingredient approach, aligning itself with the WHO's Oral Rehydration Solution (ORS) formula – making it as effective as an IV drip,
Rawvelo: Real Food That Fuels
Rawvelo is a new brand at The Feed that produces high-performing real food sports nutrition. Dive into our interview with them where they discuss a "no compromise" mission – because a natural product can taste good and perform.
CurraNZ: Naturally Powering Better Recovery
Join us as we dive into a multi-part series breaking down the potent benefits that CurraNZ offers everyone leading an active life. For part one, we are discussing one of the most important aspects of an athlete's performance: recovery.
Carbs Fuel: Reshaping Effective Fueling
On a mission to help more athletes effectively fuel their sport, Carbs Fuel was born out of the belief that fueling should be easier, simpler, and cheaper than it is. They were able to produce one of the best carb-per-dollar gels out there, allowing anyone to carry less and get more.
Victus' 02 During Gel: A Complimentary Addition to a Seamless Fueling System
With an overwhelming performance nutrition market, what sets one product line apart from another? We got to see exactly how Victus is doing so by leveraging its efficient product lineup to make fueling simple. In addition, we get to meet their new product: the 02 During Gel.
The 2023 Athlete Gift Guide
Get the "Insider" scoop on the hottest gifts from this year's Winter Catalog. We are excited to bring you some of our favorite products from the year and and why we think you'll love them, too.
A New Approach to Joint Health: Sur's Joint Support
Sur has expanded its successful product range with the introduction of Joint Support, an exciting shift from their beloved trademark products, Sur AltRed & Immunity, which have been cherished by endurance athletes for some time. We sat down with the Sur team to peel the curtain back on their exciting new product.
Cognitive Switch: Ketones' Impact on Performance and Cognitive Health
Cognitive Switch is the latest ketone di-ester product that's revolutionizing what we know about the role of ketones. Take a deep dive with lead scientist Dr. Brianna Stubbs on the increasing promise for ketones and performance.