PowerBar Webinar
By The Feed.
PowerBar had been one of the longest running sports nutrition brands in the world. They've been at the forefront of developing products to improve athletes' performance and offer options for endurance sports.
PowerBar has been an innovative sports nutrition brand for 30+ years and works with top athletes across various disciplines. Tune in as Eric Zaltas, from PowerBar, shares the history and journey of PowerBar.
Fueling for Endurance Performance
History
Founded in 80’s by an elite marathoner and nutritionist couple: Brian and Jennifer Maxwell
Pivot Nutrition: Distributes exclusively the Powerbar Sporting Portfolio
Three Key Principles of Sports Nutrition
Hydration, Fueling, Recovery
Hydration
The Hydration Zone: Losing >2% body weight in a session or event. This can reduce performance.
Typical losses vary though, from .5-3lbs/hr
Ex: 150lbs, 2% = 3lbs, Best Finish = 147-150lbs
Sweat rate* is relative to athlete and is a big component
We don’t want to “overdrink” either.
*Sweat Rate : Impacted by Heat, Intensity, Altitude
Fueling
During training/competition, you burn mostly carbs as fuel…and your carb fuel tank is NOT huge.
How to Fuel
Before: 2-4hrs, 1-4g/kg (70g-280g), low fiber & fat During: 30-90g/hr carbs (longer > more carbs)
Two Carbs absorbed > One
You can utilize both carb types to increase total carb absorption GLUT2 (absorbs glucose) and GLUT5 (absorbs fructose)
'During' Products
Energize Original Bar - first energy bar launched in 1986
Recovery
The time between sessions gets you back to normal roughly 95% of the time (rest, daily carbs, and ‘strategic sports nutrition)
Take advantage of the post-exercise window
Make recovery part of your daily routine
Goal is to re-synthesize muscle stores and rebuild muscles faster
Post-exercise:
Carbs - 1g/kg of weight for 4hrs
Protein - 20g within the first hour (all you need after) and try to repeat at each meal
Re-hydrate
Daily carbohydrate maintenance (5-10g/kg of weight)
Recovery Products: Recoverymax