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  1. Home
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  3. Product Highlight
  4. Five 1% Gains You Should Try
Sep 29, 2026

Five 1% Gains You Should Try

By Matt Johnson

Founder of The Feed

When I ran a Tour de France team, we hunted for every 1% we could find. Small gains that don't look like much on their own, but stack them up and they become something real. This week is five of those.

1. SLIDE, DON'T WALK

The product I'm dying to get, and for sure the hottest gift of the year for athletes: the Hyperice x Nike Air Zoom Hyperslide. It's a slide (sandal) that heats up and vibrates. Do you really need to know more?

You do? Okay. Slip them on in the morning to warm up your feet before training. Workout done? Slide them back on and let them run while you are stretching. And the sole makes them the best slide you've ever worn before you even turn anything on, a foot massage that happens to come with legendary Nike Air Zoom cushioning attached.

Hyperice and Nike nailed it with this one. In my opinion, it's the most exciting product either has delivered this year. Ever since these were announced, my old slides, well… look old. We had a good run. But they just can't compete with a daily spa appointment for my feet.

I got the OK to let you pre-order today, ahead of Tuesday's official launch. Quantities are going to be super limited everywhere, these will go fast.

2. YOU WON'T DROP THE BEAT

I love a good bottle. Water bottle, that is. I've spent years making The Feed Race Day Bottle the perfect balance of squeeze, flow, and weight. The one thing it doesn't have is grip, and just the other day, wet hands sent one sliding right through my fingers mid-ride.

Out now: The Feed Grip Bottle. Micro-grip texture so it doesn't drop, same squeeze and flow as our Race Day bottles. It's also a new minimal design, from the guy who always says "make the logo bigger" comes a black bottle with a black logo. You're welcome.

My mission (and frankly, my self-worth) is tied to spotting Feed Bottles in the wild, so today it's totally free with any $100 order, limit 1.

3. MAGNESIUM MOMENT

Magnesium is everywhere, and yes, you should be taking it. It blew up a few years ago with Pillar's Triple Magnesium (still our top seller), and in the past month a wave of new magnesium products has landed. What most people miss: it's not whether you take magnesium — it's taking the right kind. Your cheat sheet

Glycinate — the workhorse. Calms active muscles, easiest on your stomach, best for daily use. If you only take one, take this.

Threonate — the brain one. The kind that crosses into your brain; helps with sleep and mental recovery. The Huberman favorite (it's in Dream Shot).

Citrate — the gut mover. Absorbs well but pulls water into your intestines, so it doubles as a gentle laxative. Good if you're backed up. Risky before a HYROX.

Malate — the energy one. Paired with malic acid, which your body uses to make energy. Best in the morning; some athletes use it for soreness and fatigue. Timing mostly doesn't matter, except Threonate, which is best right before bed.

My top 4 Mags:

💊 Pillar Triple Magnesium (glycinate + citrate)

☁️ Dream Shot (threonate)

🐟 Nordic Naturals Gummies (citrate)

⚡ Momentous Mag Malate (malate)

4. UPPERS AND DOWNERS

SiS has uppers and downers.

Want to go up? Their Nootropic gels, hold on. Ready to come down? There's now a Rest+ Gel with cherry, tryptophan (the amino acid behind the turkey-dinner sleepies), glycine, and yes, magnesium. I've taken it straight like any gel, no problem. You can mix it with water before bed, but my favorite is stirring it into Greek yogurt, which keeps you full all night AND helps you fall asleep.

Don't stop there. While you're stocking up on your favorite energy gels, grab SiS Hydro Tabs, the best-tasting fizz-tab hydration out there, zero sugar, great for daily rehydration. Personally, I drop two in my bottle. But I'm crazy like that.

5. YOU AREN'T FOCUSED RIGHT NOW

Are you? Could you be more focused? Want to TRY something?

For $0.99 (normally $5.49), you can try a Magic Mind focus shot. Yes, mushrooms (don't worry, it tastes great, I swear) and you'll drift into a flow state of productivity. That's what my Try It dollar store is about: I've squeezed our vendors for amazing products at old-school, pre-inflation dollar-store pricing. I don't know when you were last in a dollar store, but I'm pretty sure I'm the only guy left selling things for an actual dollar.

That's five small gains. Stack them and see what happens.

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