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  4. Marathon History Was Just Made: Here's One Thing We Know About Their Fueling Strategy
Apr 29, 2026

Marathon History Was Just Made: Here's One Thing We Know About Their Fueling Strategy

By The Feed.

Among other incredible records, the fastest time ever was just set at the London Marathon. While there is so much that goes into a history-making performance, there was one thing we noticed more than anything at this year's event.

If you follow elite distance running, you may have noticed Nomio showing up at the London Marathon this week. It was one of the most talked-about products in the field. There's a reason for that.

Nomio is a lactic acid buffer developed over 8 years at Karolinska Institute, the same research team that pioneered the nitrate and beetroot science that changed endurance sports. Their focus this time: stabilized isothiocyanates (ITC) derived from organic broccoli sprouts.

The delivery is a 60ml shot. Each one contains the equivalent of 2.5 kg of broccoli. 80% organic broccoli sprouts, 15% lemon juice, 5% sugar. Fully natural, WADA-compliant, no synthetics.

The research was conducted as a double-blinded, crossover study.

The Results:

12% reduction in blood lactate accumulation. Your muscles buffer acid more efficiently, which means you stay at threshold longer before the fade sets in.

10% reduction in oxidative stress. Less cellular damage from hard efforts, which translates to faster recovery between sessions.

Amplified mitochondria production. Your aerobic engine builds faster with training. The same work yields a bigger adaptation.

Glycogen sparing. Your body preserves more stored fuel, leaving you with more in the tank late in races and long sessions. This is the one that matters most on race day.

Who's Using It

Cole Hocker. Conner Mantz. David Roche. Phil Sesemann. Alfie Manthorpe.

Andreas Almgren credits Nomio for his breakout year, during which he broke three European records: 5000m, 10k road, and half-marathon. All in the same season.

Mads Pedersen used it during a career-best effort of 400 watts sustained for 90 minutes.

These are athletes who already optimize everything. Nomio is what they added.

How to Use It

One shot, 3 hours before your key workout or race. That's the standard protocol.

During heavy training blocks or stage races, add a second shot 1 hour before bed. This accelerates overnight recovery when the training load builds day after day.

The Details

$28 for a 4-serving box (60ml per serving). Keep it refrigerated for max potency. It travels fine at room temp for up to 3 months.

If you're already investing in your fueling and recovery, this is the next piece of the protocol worth looking at. The science is real. The athlete's results speak for themselves.

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