It's time to reflect on the hottest products of the summer season so far — backed by data from you. From the stuff we can't keep on the shelves to the biggest launches of the year, here's the summer recap.
Summer is at its peak — and so is the data. Halfway through the season, I dug into what you've actually been buying, re-buying, and obsessing over. Some of it I predicted. Some of it surprised even me. Here's your peak summer recap — and everything below is easy to shop if you missed a launch.
The Gel of Summer: Tadej's Mango Electrolyte Gel
No contest. When Pogačar set the all-time record up Alpe d'Huez, he was fueled by the gel he personally formulated with Enervit — and you noticed. Sales jumped 135% in July alone. I made you a promise during the Tour and I'll stand by it now: try Tadej's Mango Electrolyte Gel, and if it's not the best gel you've ever tried, I'll gladly refund you. The mango flavor, the texture, the extra sodium — it's the complete package, and it's the gel I reached for all summer.
No Sugar Is Having Its Moment
This was the summer zero sugar stopped meaning zero performance. Dream Shot No Sugar and Mortal Everyday both launched, and I'll dare to say it — they're as good as the originals. Maybe better.
Before bed, I get it that many people don't want any sugar. That's what Dream Shot No Sugar delivers, with all the active ingredients to help you fall asleep and stay asleep all night.
Not only is Mortal Everyday the perfect rehydration solution, my go-to recipe for high carb fueling this summer uses the Mortal Everyday as a flavor enhancer: Mortal Everyday Grapefruit plus two scoops of The Feed High Carb Mix (60g of carbs). Refreshing to drink, easy on the stomach, and all the fuel you need in one bottle. It's my go-to for every hot ride right now.
The Big Launches
Three launches defined the season.
Maurten dropped the Gel Mix 480 — and it takes some explaining, because it's not a gel and it's not a drink. It's both. One sachet mixed with a small amount of water gives you 120g of carbs in Maurten's hydrogel format that you sip on your schedule instead of tearing wrappers. It's also dramatically cheaper per gram of carbs than buying Gel 100s. It did huge numbers in its first two weeks.
Garmin launched their new Cirqa band (like a Whoop with no subscription and all the metrics and more), and it was the fastest-selling new product of the summer — the first run sold out almost immediately. You can pre-order now, and the next batch ships August 22nd for S/M and Sept 18th for L/XL.
And my favorite: The Feed Lab Creatine Monohydrate. $15 for 60 servings, fully tested for potency, NSF Certified for Sport. I believe it's the best deal on creatine anywhere in the world. Creatine is the most-studied supplement in sports — this removes every excuse not to take it.
The Most Repurchased Product of Summer: Foundation
This one tells you everything. Anyone can sell a product once — the products people buy again and again are the ones that work. Foundation was your most repurchased product all summer.
Here's why.
I created Foundation to put every powder I know I'm supposed to take daily into one pouch. If you're already taking creatine, collagen, or glutamine for your gut — or you know you should be — Foundation covers all of it in one scoop. It even includes PeptiStrong®, the plant peptide for building lean body mass. No scooping from five tubs, no handfuls of pills — one scoop, done.
Tia Toomey swears by it, and she's won more CrossFit Games titles than anyone in history. If your daily routine is held together by good intentions, this is the fix. This summer I launched a Neutral flavor version so you can mix it with anything, even a hydration drink like Mortal Everyday, and it works great. Just buy 3 pouches to see for yourself how easy it is to use.
The Breakout Launches:
⌚️ Garmin Cirqa Smart Band — the fastest sell-out of the summer
🧪 Maurten Gel Mix 480 — 120g of carbs
💪 The Feed Lab Creatine Monohydrate — $15 for 60 servings
⚡️ Precision Fuel PF 300 Flow Gel — 300 carbs in one pouch
🧊 The Feed Race Cube — organize all your gear
🍒 Amacx Cherry Gummy+ — the tart cherry trend, now in a gummy
⚡️ PILLAR Performance Gel 30 — PILLAR's first-ever gel
🥤 Bicarb 3.0 — the sodium bicarb protocol, now less expensive
🥬 Berkeley Life Nitric Oxide — boost Nitric Oxide for athletes over 40
What Trended Hardest This Summer:
🥭 Enervit Tadej Secret Gel — up 335%, the Pogačar effect in full force
🧊 The Feed Ice Bandana — I'm dropping it back to $9.99 this weekend only
🥦 Nomio — the broccoli drink everyone's talking about
☀️ Pelotan SPF 30 — the sunscreen the Tour riders actually use (save 30%)
⚡️ Powerbar Energize Bar — the classic, updated, having a real comeback
Finally, want the perfect taste of summer? Watermelon? Berry? Mango? You can now shop by Flavor at The Feed.
