A Marathon Maestro, A Cycling Menu, and the Hydrogel Heard' Round the World
🥇 A Marathon Maestro Inspires a Cycling Menu
On October 12, 2019, Eliud Kipchoge did what most of us believed was impossible. He ran 26.2 miles in under two hours. On paper: 1:59:40. In the real world: transcendence.
Fueling every footstrike? Maurten. More specifically, hydrogel-based nutrition. An innovation so quietly revolutionary, it almost feels unfair. No gut-bombs, no sugar crashes, no mid-race roulette. Just pure, absorbable energy that bypasses the stomach and lands where it's needed: in your legs.
Kipchoge called Maurten a "game changer in sport." And even though you're unlikely to be shattering world records before brunch, that same technology now fuels cyclists, runners, triathletes, and weekend warriors with equal intention.
And this summer? It fuels your Tour.
🎒 What's in the Tour de Maurten Pack?
The Tour de Maurten Pack is a curated ecosystem of all their best and brightest. A greatest-hits album, but for your bottle cage.
It's designed to give you a full fueling experience—before, during, and after effort, whether climbing for a local legend, entering a gran fondo, or finally riding with that guy from work who saw your bike on Instagram.
What's inside the pack
🧃 Drink Mix 320 + Drink Mix 160
The flagship hydrogels. The 320 is the heavyweight. 80g of carbs in a single bottle, ideal for longer, harder efforts or a pre-ride preload.
The 160 is the lightweight companion. 40g of carbs that feels like a whisper and drinks like water.
They both feature Maurten's hydrogel technology, which traps the carbs in a gel matrix that bypasses the stomach and delivers energy without GI issues. It's like sneaking fuel into your bloodstream. Legitimately.
🥄 Gel 100, Gel 100 Caf 100, and Gel 160
Maurten gels are not really gels in the conventional sense. They don't ooze, they don't stick, and they don't taste like congealed Sunny-D.
They're small, clean, and go down easily because they use the same hydrogel encapsulation to slip through your gut and get to work.
Gel 100 gives you 25g of carbs in a tight, efficient packet.
Caf 100 adds 100mg of caffeine to that mix, for the Tourmalet and the tired.
Gel 160 doubles down with 40g of carbs for big efforts and bigger legs.
These are the kind of gels you can take mid-climb without gagging.
🍫 Solid 160: Cacao + Original
The solids are the newest addition to Maurten's table, and they feel like food. Not in a heavy, bar-you-have-to-chew-forever way. They're crisp, clean, and 40g of carbs per bar. Great for early in a ride or post-race reentry into civilization.
Flavors are minimal and intentional—Cacao adds depth; Original is as neutral as a bottle of sparkling water in a Scandinavian hotel lobby.
In a world of sticky chews and molar-wrecking blocks, Solid is refreshingly snackable.
🧠 Why It Works
The brilliance of Maurten isn't just what's inside. It's how it's delivered.
Their hydrogel system uses natural ingredients (pectin + alginate) to form a gel once it hits the acidity of your stomach. That gel protects the carbs, escorts them safely to your intestine, and releases them there, where absorption actually happens.
That means:
More carbs per hour (up to 100g)
Less GI distress
Better energy flow when your body's working hardest
It's performance nutrition without compromise. Or bathroom breaks.
🚴♂️ From Kipchoge to You Kilometers
You don't have to run sub-2 to benefit from Maurten's tech.
This fueling system translates seamlessly to the bike. On long rides, hard intervals, races, fondos, or just your average Saturday, where you went out for "easy miles" and ended up chasing a group of Cat 1s down the coast.
🇫🇷 Tour de France meets Tour de Maurten
Want to play it like the pros? Pretend you’re fueling for Stage 17.
Croissants at breakfast? Allez.
Drink Mix 160 on rollout? Oui.
First climb? Pop a Gel 100 (Caf if needed). Bon courage.
Final push? Drink Mix 320 + Gel 160. The legs know.
Post-stage? Solid Cocoa, because you deserve dessert.
🏁 The Final Word
There are a lot of fueling products out there. Some are syrupy. Some are chalky. Some taste like fruit snacks that have been left in a glovebox since last summer.
Maurten is not that.
This pack is a masterclass in minimalism: no fluff, no crash, just clean-burning fuel that works because it was built for greatness.
Whether you’re racing a gran fondo, your own PR, or just the guy who always surges on rollers, the Tour de Maurten Pack is engineered (really) to help you go farther, faster, and feel like you might just be breaking barriers too.
