Our latest insider scoops
World Records Fall, Carbs Go Up: The Feed's Spring is Coming in Hot
200g of carbs an hour fuels a world record, secret gels come to our shelves, and big products go live – April was a month for the books at The Feed! As we celebrate our birthday and look ahead to an action-packed May, here's everything you need to know about our athletes' incredible performances and what's new at The Feed.
Your Feed: 21 Gels in a bottle to set an IRONMAN World Record?
I compiled some great stories from this past week to give you my take on the highlights and moments you should know about. Put another way, it's "Your Feed" from me.
The Best Bottle You Will Ever Try
We have quite the "bottle experience" at The Feed. We use them every day, train with them, and there are a million different types...but what makes one a standout? We discovered our favorite bottle ever last year and you are going to want to see why.
Tailwind High Carb is Changing the Game
Changing fueling standards have contributed to a wave of performance breakthroughs. Speaking of breakthroughs, let David Roche tell you about the performance revolution and how Tailwind High Carb is playing a part in it.
Meet The Feed's 2025 High Performance Team
Our 2025 High Performance Team is here – a powerhouse lineup of athletes that represent the best in sport. These athletes don’t just compete—they set the standard, and we’re here to fuel their success.
The Fit, Fast, and Fresh: What's New at The Feed
Course records fall, world titles are claimed, and big brands are launched – it was March madness at The Feed. Here’s everything you need to know about happenings at The Feed, from the highlights of our performers to the new products on our shelves.
Ultras Get Faster, New Gear Drops, and Big Shipping Changes
February was packed with record-breaking ultra performances, new in-house products, and a major shift in our shipping. Here’s everything you need to know about February at The Feed.
Big Wins, New Brands, and Strava Stats
The first month of 2025 came in fast and heavy. What is usually a fairly lethargic month filled with base training, season preparations, and little racing to follow kept us on our toes. We aren’t complaining – here are the highlights of January at The Feed.