


Our latest insider scoops

A New Approach to Joint Health: Sur's Joint Support
Sur has expanded its successful product range with the introduction of Joint Support, an exciting shift from their beloved trademark products, Sur AltRed & Immunity, which have been cherished by endurance athletes for some time. We sat down with the Sur team to peel the curtain back on their exciting new product.

Cognitive Switch: Ketones' Impact on Performance and Cognitive Health
Cognitive Switch is the latest ketone di-ester product that's revolutionizing what we know about the role of ketones. Take a deep dive with lead scientist Dr. Brianna Stubbs on the increasing promise for ketones and performance.

Why Are So Many Euro Teams Using This Brand?
Meet 6D Sports Nutrition: a European favorite amongst the pro peloton. With so many other big brands out there, we were curious what set 6D apart and why it was so popular – then we wanted to bring it to The Feed.

Meet Näak: An Ultimate Ultra Fuel
Our Feed Coach Joey dives into the newest endurance-focused fuel brand Näak. Learn why they have one of the most unique product line ups and how they're honing in on ultra endurance nutrition.

Maurten's Gel 100 vs. Gel 160
Maurten is back with another new and exciting product! This time it's the Gel 160 – a gel using the same hydrogel technology to deliver 40g of carbohydrates in just one serving. We do a deep dive to compare their two offerings for you.
Veloforte: Fit for Purpose and Fit for Body
Veloforte is a new brand for The Feed that offers a range of natural products designed around three values: delicious taste, quality ingredients, and better performance. Discover the rich history behind Veloforte and what their products bring to the table for the sports nutrition world.

Athlete Webinar with Victus
This July, we held a Sponsored Athlete Webinar alongside guest vendor and partner Victus. Tune in to learn more about the development behind Victus, their simply product lineup, and much more.

The Maurten Bicarbonate Revolution: Overcoming Limitations & Advancing Performance
Sodium Bicarbonate has been utilized for a long time in the endurance sports world. However, it's bumped up against some difficult limitations, until now. Maurten is offering athletes an innovative solution to push past fatigue and unlock the room for more potential.