


Our latest insider scoops

Fix Your Gut, Run Uphill, Sleep Better, and Drink Broccoli: Matt's Current Routine
I'm back and diving headfirst into a new training protocol that's absolutely crushing me – in the best and worst way possible. Here's what I'm doing right now, and the products that are making a difference.

Ketones and Fat Loss: The Science Behind Your Body’s Alternative Fuel
For endurance athletes constantly seeking that edge in performance and body composition, understanding how your body burns fat can be game-changing.

Fueling at 19,000 Feet: What Worked (and What Didn’t) for the Kilimanjaro FKT
"We said it would go sideways. We weren’t wrong." This is what happened when Colleen MacDonald's nutrition plan met 19,000+ feet on August 15th-16th, 2025.

The Athletes’ Guide to Electrolytes
You know electrolytes matter – but do you know why? Here’s what each mineral does to keep you going.

Carbohydrates in Sports Nutrition: What Every Athlete Needs to Know
Not all carbs are created equal. Here’s what you need to know about the different types fueling today’s elite athletes.

The Athlete's Guide to Carb Loading: How to Peak for Race Day
What if the difference between a subpar race and a breakthrough day isn't just your training, but how you fuel in the final week? This is how pros fuel for peak performance when it matters most.

Fueling for Kilimanjaro
Getting ready to chase an FKT up high? Here’s everything I learned about fueling at altitude — from the science behind why your body rebels above 15k feet to the exact snacks I packed for summit day. Because you can’t run to 19,431 feet on vibes alone.

Fueling Fast: An Olympic Medalist’s Guide to Supertri Nutrition
Two-time Olympic triathlon medalist Beth Potter shares her race-tested nutrition secrets for dominating short-course racing.