FREE SHIPPING
on orders $75 and higher
Delivery TimeShipping Method
1 - 5 business daysFREE Standard Delivery
2 business daysFedEx 2Day
1 business dayFedEx Overnight

Carriers

fedex shipping logoups shipping logousps shipping logo
✨ FREE SHIPPING on all orders over $75! ✨
LoginCreate an account
Change country

How to Fuel

Cyclist on a road with The Feed helmetRunner on a trail wearing a hydration vestTriathlete in an aero position on a bike, wearing a The Feed aero helmet

Our latest insider scoops

Matt's Secret Breakfast Recipe

We're sure that, by now, you know we are fans of Kyoku. This superfood breakfast shake does more than just fill in the gaps and has become a daily "must have". Check out Matt's secret recipe for making this shake part of your routine.

One of Europe's Most Innovative Sports Nutrition Brands: Enervit

What fuels Tour de France winners, IRONMAN champions and pro soccer teams? An innovative Italian sports nutrition company called Enervit. Read about their development into the brand they are today.

How to Construct an IRONMAN Fueling Plan

Craig (Crowie) Alexander is a legend in the triathlon space and has been influential in helping others towards better performance. In this article, he sets the framework for how you can construct an effective fueling strategy for a successful IRONMAN.

Dial in Your Pre-Race Nutrition

When we spend months (or years) preparing for certain events, we want to come knowing all the boxes are checked. On race morning, having confidence in your fueling strategy is key. Hannah Otto discusses what a proper pre-race nutrition plan looks like the morning of your event.

Caffeine Consumption

Caffeine may be one of the most utilized performance-enhancing supplements in sport, yet, still causes its share of confusion. HPT athlete, Hannah Otto, wrote a piece to help us sift through the information on the use of caffeine for performance.

Leadville 100 Nutrition and How to Avoid Bonking

In the wake of a massive victory at the Leadville 100, Hannah Otto wrote a piece on her nutrition for the race. Check out what she did to fuel her performance and capture an amazing result in one of the toughest off-road races in the country.

Fueling for the SBT GRVL Race

Another gravel monument is on the horizon: the SBT GRVL. To continue our series on fueling for big events, we've garnered some information on what to expect at this year's SBT GRVL so you can create an effective fueling plan.

Key Takeaways from Training with a Continuous Glucose Monitor

It's no secret that Continuous Glucose Monitors (CGMs) are creeping into the athletic world, but how do we use them to affect performance? After training with CGMs for two months, here are my takeaways for both health and performance.